Marketing Manager

Submitted by New Brewery Arts on January 5, 2024 - 15:52
Salary / Fee: 
£18,000 per year
Closing Date: 
Friday, 16 February, 2024
front courtyard at New Brewery Arts

New Brewery Arts connects people with the hand-made, promotes the joy and fulfilment of making and celebrates the role of craft and creativity in all our lives.

Formed by and for the local community in 1978 as Cirencester Workshops, Brewery Arts was established in 1984. Today we are a vibrant craft organisation where creativity takes place every day. Our studios are spaces for professional craftspeople – they hum to the sounds of glass furnaces and jewellers’ hammers. Our teaching studios are vibrant, full of life, chatter, community, learning and making with others. Today ceramics, bookbinding, sketching, and stained-glass classes fill the building. Our gallery is a space to reflect on social issues and ideas played out in the hands of exceptional makers from the UK and around the world. This charitable work is supported by a commercial services arm (retail, café and accommodation), providing a welcoming space for our communities to spend time with us and with the handmade. Craft plays a big role in the wellbeing of our community and of us all as individuals retail suppliers. Craft is a journey that leads to the development of skills, confidence and a sense of achievement. Craft is a language of materials and making, through it we understand the value of things and connect with human ingenuity, skill and imagination; through their materials we learn of the resources used, making us more responsible consumers.

Last year we welcomed over 150,000 people through our doors (excluding accommodation guests). Each person who visited engaged with craft through our multiple touchpoints – exhibitions, participation, studios and retail. 93% of our visitors said they felt more enthusiastic about craft after visiting us.

We are seeking to hire an exciting and experienced Marketing Manager with a passion for craft and a curiosity about making and creativity. With an eye for a good story and a proven track record of creating impactful marketing and PR campaigns. The heart of the role is to increase audience engagement with New Brewery Arts and to grow revenue-generating activities and fundraising activities.

Salary: £ 18,000 based on working 3 days a week, (full-time equivalent salary £30,000).

Key Responsibilities
• The Marketing Manager is responsible for developing and executing on New Brewery Arts’s marketing strategy and the delivery of content across all channels to:
o increase visitor & participation numbers,
o promote exhibitions & events,
o grow revenue-generating activities and fundraising activities.

Crafts and Applied Arts
Visual Arts